Our Relationship Is Customized Based
On Your Investor Type
Your investor type describes how involved you want to be with your finances, especially investments.
Determined by two primary behaviors(1):
Your reliance on advisors
Whether or not you proactively gather information about investing
According to this construct, there are four general investor types: Avoiders; Directors; Validators; Delegators.
Needs: Information, value, speed, and control
Description: Take financial decisions on their own; seek best products and prices
Needs: Information, value, advice, reassurance, and a trusted relationship
Description: Interested in finances; seek advice on complex decisions
Needs: Advice, good service, and a trusted relationship
Description: Bored or confused by finance; want others to help with decisions
Description: Neglect their finances; distrust firms and advisors; risk averse
Investor type also varies by the nature and purpose of the assets: assets in long-term family trusts vs. personal “nest egg” versus philanthropic assets versus “cocktail party conversation” assets.
Spouses are often different types of investors as are other family members.
(1) Source: Forrester Research, Inc.