OUR PHILOSOPHY

Our Relationship Is Customized Based

 On Your Investor Type

Your investor type describes how involved you want to be with your finances, especially investments. 

Determined by two primary behaviors(1): 

  • Your reliance on advisors

  • Whether or not you proactively gather information about investing

 

According to this construct, there are four general investor types:  Avoiders; Directors; Validators; Delegators.

Needs: Information, value, speed, and control

Description: Take financial decisions on their own; seek best products and prices

Avoiders
Directors

Needs: Information, value, advice, reassurance, and a trusted relationship

Description: Interested in finances; seek advice on complex decisions

Needs: Advice, good service, and a trusted relationship

Description: Bored or confused by finance; want others to help with decisions

Validators

Needs: Simplicity

Description: Neglect their finances; distrust firms and advisors; risk averse

Delegators

Investor type also varies by the nature and purpose of the assets: assets in long-term family trusts vs. personal “nest egg” versus philanthropic assets versus “cocktail party conversation” assets.

 

Spouses are often different types of investors as are other family members.

(1) Source:  Forrester Research, Inc.

© 2019 ViaGlobalAdvisors

Via Global does not provide tax or legal advice.